We help your brands to grow
Fast moving consumer goods is what they’re called, they’re squeezed on to the shelves and the competition is tough. For that reason, it’s crucial that the products should be available, visible and displayed in such a way as to encourage the consumer to choose your specific products!
Our offer in Sweden
At Movement, we take responsibility for the entire value chain to the consumer’s decision to purchase. Through close customer relationships with shops, retail chains, restaurants and wholesalers, we focus on having a positive impact on consumers’ purchasing decisions. That’s what we’ve been doing for over 50 years on the Swedish market and we are now also operating in Norway.
We have specialist sales forces for different sales channels – grocery stores, convenience stores, restaurants and other private & public food service players. Our skilled sales staff are our most important resource. For that reason, we focus on driving sales and generating growth for our clients.
With us, you get personalised services and all the support you need. A thorough analysis helps us find the right approach based on your circumstances, needs and objectives. At all times in direct and detailed dialogue with you as the supplier.
Higher sales in grocery stores, convenience stores as well as in restaurants.
Our dedicated sales staff work with grocery stores, convenience stores and restaurants. Our sales approach is based on the sales plan we have drawn up with you as the supplier. We build relationships and do always have extensive expertise and knowledge of your brand.
In addition to personal sales to restaurants and other private & public food service players we offer effective tender management and telemarketing. You are welcome to visit our website, where you can find inspiring recipes based on the dietary data program Mashie. www.movementfoodservice.se
Business relationships with central customers (KAM)
Better relationships with retail chains, wholesalers and public purchasers.
We develop your business relationship with selected retail chains, wholesalers and public purchasers whenever central negotiations are required. It may, for example, be a question of a new product launch, product range development or a campaign. We manage all contacts on a continuous basis through our good relationships with the grocery trade, convenience stores and restaurants.
Personal telephone sales
Campaigns or long-term client cultivation by telephone.
Our specialist telesales representatives carry out both long-term, continuous client cultivation and short-term campaign activities. It all depends on your needs. The sales staff specialise in the grocery trade, convenience stores and restaurants and their work typically involves new product launches, information assignments and campaign sales.
Planning, support and administration
Effective sales assignments require efficient sales administration.
Each sales assignment requires planning, support and monitoring to be as effective as possible. We become involved in planning your sales, adding our experience and coordinating the planning with our working methods. Our sales administration also takes care of important tasks such as continually updating the sales support system, for example to keep the product range up to date.
Marketing plans and category plans
Brand and product range development through analysis, planning and campaigns.
We produce market analysis and market plans to develop your brand with the right communication and channel strategies. We work with leading agencies to develop creative consumer campaigns that generate sales. We can also produce category analysis and category plans to develop the distribution and availability of your range.
A springboard over the obstacles and challenges of launching new products.
Launching new products isn’t always easy. There are several rules and important deadlines and it can be difficult to get the right response as a new supplier. With us, you get a well-established partner and we will dedicate our expertise to guiding you through the rules, registrations, tendering procedures and goods certificates required. We also have the required contact network in the Swedish grocery trade to place you in the best possible position for successful product launches.
Positive and constructive experiences when consumers have questions or wish to complain.
We take care of your consumer contacts, including complaints. Your customers call, email or contact us online and can always expect competent, friendly treatment. We have extensive experience of providing excellent service, taking each contact seriously and turning any dissatisfaction into a positive experience.
Purchasing, import, storage and distribution
The entire logistics chain in the distribution, from purchasing and import to the order and the invoice.
We have extensive experience and good relationships with partners in logistics, warehousing and distribution. For that reason, we can take care of the entire logistics chain: From purchasing and any imports via third party warehouses to Swedish retail chains and wholesalers’ central warehouses. We also handle all the administration required, including order and invoice management.